The BrandStore module by PrintStop has been an intuitive, user-friendly and effective web-based tool for employees across Siemens India to procure Siemens-branded items. A wide range of merchandise appeals to the tastes of employees spanning age, function and location. The 100+ Siemens-branded products on the web store are pre-approved and employees can order even a single piece and get it delivered across India. For some products, personalisation by adding an employee’s name is possible.

Urvil Matalia

Manager – SCM, Siemens India

Siemens, one of India’s biggest technology company

IMPACT

No MOQ restrictions

Personalisation of products made possible

in procuring branded merchandise for employees

About Siemens

Siemens India is a technology powerhouse and has been a leading producer and supplier in various industries. Established in 1867, Siemens India has around 16,000 employees. It has 22 factories located across the country, 8 Centres of Competence, 11 R&D centres and a  nationwide sales and service network.

Siemens cares a lot for employees and that is reflected in the way the employees feel about the organisation. Employees feel immense pride about their association with the company and wanted to showcase it using branded merchandise.

Challenges:

Getting MOQ of 1 piece.
Long sourcing cycle
Consistency in branding

Outcomes

Easy access to employees
Ability to personalise the merchandise by adding a name.
Brand consistency

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